The emblem of “I ❤ NY,” expertly crafted by a graphic designer Milton Glaser in 1977, has recently undergone a significant redesign with a heart-shaped symbol to epitomize the city’s revival post-pandemic. The state of New York commissioned the agency DesignStudio to create a new brand identity for the state. They delivered a logo showcasing New York’s determination to bounce back.
The new design entails a red heart enveloping a small white heart, placed against a black background, accompanied by the phrase “New York State of Opportunity,” inscribed in white. The red heart conveys the love and resilience of New Yorkers, while the white heart symbolizes optimism and aspiration for a brighter tomorrow.
In addition to the novel heart symbol, a new font was created, entitled “NY Sans,” patterned after the typography utilized in the original emblem. A Swiss designer, Fabian Fohrer, crafted the typeface, and it embodies a straightforward, uncluttered style that’s effortlessly readable.
This recent overhaul is part of a larger initiative by the state to boost tourism and economic growth following the coronavirus outbreak.
The rebranded “I ❤ NY” emblem is a well-considered and meaningful modernization of an iconic design. By integrating a new heart symbol and font, the logo captures the city’s recovery post-pandemic and its optimism for a brighter future.
In an effort to dissociate itself from its public identity as a phone manufacturer, Nokia has recently unveiled a brand new logo for the first time in decades. The new logo, revealed on Sunday, consists of five distinct shapes which combine to spell out the word NOKIA. The font has been modernized, and the traditional blue shade previously associated with the brand has been replaced with an assortment of colors depending on its placement.
In a statement released on Sunday, CEO Pekka Lundmark explained that they have taken inspiration from the previous logo’s heritage, but have given it a more up-to-date and digital feel to reflect their current identity. In the past, Nokia was the biggest supplier of mobile phones and was famous for its flip phone era. However, as time passed, it faced fierce competition from other players in the market such as Samsung and Apple in the smartphone market. This led to Nokia selling its mobile phone business to Microsoft in 2014, which turned out to be a disastrous deal resulting in Microsoft taking a huge $8.4 billion write-down the following year. Since then, the company has been struggling to move away from its image as a phone company and has been focusing on mobile and cloud networking technologies. Nokia now generates a significant portion of its revenue from business-to-business sales and plans to expand its presence in the enterprise market. “To signal this ambition we are refreshing our brand to reflect who we are today – a B2B technology innovation leader,” Lundmark said. “This is Nokia, but not as the world has seen us before.” These changes were announced before the Mobile World Congress in Barcelona, which began on Monday. Lundmark, who joined the company in 2020, will deliver a keynote speech on Tuesday to share a “development that will change the way you look at Nokia forever,” according to the company’s website.
Nowadays, need is social distancing. Everyone must have awareness about social distancing. It is nothing but a safe distance of six feet or two meters apart to protect people from COVID19. This main motive is to limit the number of peoples coming into close contact. Highly crowded cities are suffering a lot to maintain social distancing. Many creatives around the world are trying to tackle social distancing in several ways.
The UN and WHO wanted creatives to design informative graphics in a fun-filled and engaging way. According to the UN, it hopes creators will inspire people and make a creative twist among their audience. Online is the best platform to spread awareness about the disease. Graphics designers and their effective ideas are going to be the major part of it. Some interesting social distancing icons are going to be shared in this article, which helps to maintain social distancing practically around the world. The main thing which helps in this aspect is graphic designing symbols, signs, and ideas which are used to maintain this social distancing.
In Indonesia, a shopping mall in Surabaya elevators is marked with boxes. It maintains two meters distance apart between each other in the small elevator in an effective way.
It is the only protective way against COVID19. World Health Organisation recommends it to prevent the spread of this virus. People need to go outside buy essential goods like food and medicine. For this kind of activity, social distancing helps a lot for people to be safe. To make this social distancing a most essential one, graphics designing is useful in several ways. This designing aspect creates an intention among people to follow social distancing.
Elevators are marked with different direction arrows in a shopping mall in Thailand, Bangkok. It ensures social distancing measures.
People sit in public transportation with red cross marks stand social distancing in light rapid transit train in Palembang, South Sumatra, Indonesia.
The Rewe grocery store in Potsdam, Germany people stands behind red lines to maintain the necessary distance between everyone.
Religious places like church where people crowd gather in large numbers are imparting social distancing. One such example is a church in Borongan. The Philippines is isolating people using yellow tapes cross.
A banner at Brooklyn’s prospect park which remains social distancing to moving public along this way.
Graphics signs are helpful in approximating distances. Designers are working with an architect to make effective directional infrastructure. Many ways are prescribed around the world to denote the social distancing protocol using tapes, floor stickers, signs, furniture and other crafty techniques.
Chalk work depicting the social distancing and corona awareness at the vegetable market, Chennai.
Occasional squares in Nairobi to impart social distancing.
Traffic cones at a polling station in Wisconsin.
A cafe separates customers using a different design approach in Milan’s Porta Venezia.
Circles in Nairobis, Kenya
In Rome, people stand apart as they line up to enter a supermarket
X-marks decommissioned urinals in Singapore.
An example of Social distancing a supermarket in Singapore.
Depiction of endangered species by artist Jonathan Martinez is an attention-seeking portrait of rare animals and birds. Animals and birds are a wonderful creation of nature but now on the verge of extinction because of man-made activities. Jonathan Martinez is from California. Before nine years, he started his career in wildlife art. He started doing this artistic works after receiving an assignment in his college painting class.
His main mission to create awareness in animal conservation through his amazing artworks. Fluorescent pinks, blues, and purple are base colors of this artwork. His major illustrations of animals include giant pandas, tigers, ocelots, hummingbirds and so on. The main attraction of this artwork is the eye-catching color scheme. It is a visual treat to the viewer’s face the main focus is to make faces of rare species unforgettable. Finally, the artist’s uniqueness made him create graphic designs using a wide range of techniques with the help of pens, markers, acrylic paints, and spray paints. You can also get updates on Martinez’s latest creations by following Art of the endangered on Instagram and Art of the endangered Website.
Wade Jeffree and Leta Sobierajski lives and works in Brooklyn, New York. They developed the concept of visual music. It is similar to audible music, but here everything we look has it’s own rhythm. It includes various mediums such as photography, wall reliefs, inflatables, and visual reality experience in the world of colors.
This visual music studio combines graphic design with photography, art, fashion and technology. It creates per formative design to give satisfying and emotional visuals ranging from conventional identities to colorfully charged compositions. In this event, they specially designed themselves to camouflage as body sculptures soaked in pattern and color transfer to virtual reality through a headset. This music eyes is the first international event. The main aim of this event is to extend the vision in multiple dimensions to enjoy the colors. It is held in a CalmandPunkgallery, Tokyo.
This studio offers services such as brand design, creative design, creative direction, consultation, copywriting, visual language, brand & content strategy, content creation, and social media design & curation.
Designers are ready with their creativity to spread awareness and supportive illustrations to help the people. Since the virus is uncontrolled, designers using the online platform to minimize the chance of spreading the COVID-19. Till now, 143 countries have infected people with 7000 deaths.
The outbreak of COVID-19 is now creating a panic situation in human society. It is a pandemic outbreak of the coronavirus as described by WHO. Sara Andreasson, Swedish Illustrator, created a lit match-stick pattern to encourage people to be self-quarantine.
In this picture, the half-burnt match sticks, burnt-out match sticks with a quote, “break the chain, stay home.” The quote signifies, “All the people need to help the people who are infected and try to break the spreading of infection by isolation.”
These are some of the best creative ideas to create awareness among the public to know the importance of staying at home. In this crisis situation, people are advised to make them self -quarantine. This creative designing community has tried its best to impose awareness among the public and raise funds for the needy. This kind of innovative message reaches the people in an excellent way.
Mona Chalabi, a British illustrator, beautifully creates designs on the symptoms of coronavirus. This image signifies the early symptoms of the virus, such as fever, dry cough, vomiting, and so on.
Christoph Niemann, a graphic designer, created a playful illustration to spread a message for the people to wash their hands and stay at home. This picture portraits a girl with a red pencil as a megaphone. The girl is opening her mouth and shout at the pencil tip.