The emblem of “I ❤ NY,” expertly crafted by a graphic designer Milton Glaser in 1977, has recently undergone a significant redesign with a heart-shaped symbol to epitomize the city’s revival post-pandemic. The state of New York commissioned the agency DesignStudio to create a new brand identity for the state. They delivered a logo showcasing New York’s determination to bounce back.
The new design entails a red heart enveloping a small white heart, placed against a black background, accompanied by the phrase “New York State of Opportunity,” inscribed in white. The red heart conveys the love and resilience of New Yorkers, while the white heart symbolizes optimism and aspiration for a brighter tomorrow.
In addition to the novel heart symbol, a new font was created, entitled “NY Sans,” patterned after the typography utilized in the original emblem. A Swiss designer, Fabian Fohrer, crafted the typeface, and it embodies a straightforward, uncluttered style that’s effortlessly readable.
This recent overhaul is part of a larger initiative by the state to boost tourism and economic growth following the coronavirus outbreak.
The rebranded “I ❤ NY” emblem is a well-considered and meaningful modernization of an iconic design. By integrating a new heart symbol and font, the logo captures the city’s recovery post-pandemic and its optimism for a brighter future.
Nowadays, need is social distancing. Everyone must have awareness about social distancing. It is nothing but a safe distance of six feet or two meters apart to protect people from COVID19. This main motive is to limit the number of peoples coming into close contact. Highly crowded cities are suffering a lot to maintain social distancing. Many creatives around the world are trying to tackle social distancing in several ways.
The UN and WHO wanted creatives to design informative graphics in a fun-filled and engaging way. According to the UN, it hopes creators will inspire people and make a creative twist among their audience. Online is the best platform to spread awareness about the disease. Graphics designers and their effective ideas are going to be the major part of it. Some interesting social distancing icons are going to be shared in this article, which helps to maintain social distancing practically around the world. The main thing which helps in this aspect is graphic designing symbols, signs, and ideas which are used to maintain this social distancing.
An elevator at a shopping mall in Indonesia
In Indonesia, a shopping mall in Surabaya elevators is marked with boxes. It maintains two meters distance apart between each other in the small elevator in an effective way.
It is the only protective way against COVID19. World Health Organisation recommends it to prevent the spread of this virus. People need to go outside buy essential goods like food and medicine. For this kind of activity, social distancing helps a lot for people to be safe. To make this social distancing a most essential one, graphics designing is useful in several ways. This designing aspect creates an intention among people to follow social distancing.
A shopping mall in Bangkok, Thailand.
Elevators are marked with different direction arrows in a shopping mall in Thailand, Bangkok. It ensures social distancing measures.
Train in Palembang, South Sumatra, Indonesia
People sit in public transportation with red cross marks stand social distancing in light rapid transit train in Palembang, South Sumatra, Indonesia.
Grocery store in Potsdam, Germany.
The Rewe grocery store in Potsdam, Germany people stands behind red lines to maintain the necessary distance between everyone.
church in Borongan
Religious places like church where people crowd gather in large numbers are imparting social distancing. One such example is a church in Borongan. The Philippines is isolating people using yellow tapes cross.
A banner in Brooklyn’s prospect park
A banner at Brooklyn’s prospect park which remains social distancing to moving public along this way.
Graphics signs are helpful in approximating distances. Designers are working with an architect to make effective directional infrastructure. Many ways are prescribed around the world to denote the social distancing protocol using tapes, floor stickers, signs, furniture and other crafty techniques.
Vegetable market, Chennai.
Chalk work depicting the social distancing and corona awareness at the vegetable market, Chennai.
in Nairobi
Occasional squares in Nairobi to impart social distancing.
in Wisconsin
Traffic cones at a polling station in Wisconsin.
Milan’s Porta Venezia
A cafe separates customers using a different design approach in Milan’s Porta Venezia.
Kenya
Circles in Nairobis, Kenya
Supermarket in Rome
In Rome, people stand apart as they line up to enter a supermarket
X-marks decommissioned urinals in Singapore.
An example of Social distancing a supermarket in Singapore.
Wade Jeffree and Leta Sobierajski lives and works in Brooklyn, New York. They developed the concept of visual music. It is similar to audible music, but here everything we look has it’s own rhythm. It includes various mediums such as photography, wall reliefs, inflatables, and visual reality experience in the world of colors.
( Image Credit:Wade Jeffree and Leta Sobierajski)
This visual music studio combines graphic design with photography, art, fashion and technology. It creates per formative design to give satisfying and emotional visuals ranging from conventional identities to colorfully charged compositions. In this event, they specially designed themselves to camouflage as body sculptures soaked in pattern and color transfer to virtual reality through a headset. This music eyes is the first international event. The main aim of this event is to extend the vision in multiple dimensions to enjoy the colors. It is held in a CalmandPunkgallery, Tokyo.
( Image Credit:Wade Jeffree and Leta Sobierajski)
This studio offers services such as brand design, creative design, creative direction, consultation, copywriting, visual language, brand & content strategy, content creation, and social media design & curation.
Designers are ready with their creativity to spread awareness and supportive illustrations to help the people. Since the virus is uncontrolled, designers using the online platform to minimize the chance of spreading the COVID-19. Till now, 143 countries have infected people with 7000 deaths.
The outbreak of COVID-19 is now creating a panic situation in human society. It is a pandemic outbreak of the coronavirus as described by WHO. Sara Andreasson, Swedish Illustrator, created a lit match-stick pattern to encourage people to be self-quarantine.
In this picture, the half-burnt match sticks, burnt-out match sticks with a quote, “break the chain, stay home.” The quote signifies, “All the people need to help the people who are infected and try to break the spreading of infection by isolation.”
These are some of the best creative ideas to create awareness among the public to know the importance of staying at home. In this crisis situation, people are advised to make them self -quarantine. This creative designing community has tried its best to impose awareness among the public and raise funds for the needy. This kind of innovative message reaches the people in an excellent way.
Mona Chalabi, a British illustrator, beautifully creates designs on the symptoms of coronavirus. This image signifies the early symptoms of the virus, such as fever, dry cough, vomiting, and so on.
Christoph Niemann, a graphic designer, created a playful illustration to spread a message for the people to wash their hands and stay at home. This picture portraits a girl with a red pencil as a megaphone. The girl is opening her mouth and shout at the pencil tip.
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A brand new logo has launched by BMW. Bavarian Motor Works is a German Multinational Company producing automobiles and motorcycles. The company originated 100 years ago.
(Image credit: BMW/Future Owns)
It releases a new logo for releasing i4 concept car. It is a flat design movement. The classic black outer ring is replaced with a completely transparent design. Additionally, 3D and lighting effects are removed to give a simple look. The circle design remains the same as white color. The blue color denotes the company’s home state of Bavaria.
It is a transformation from classic to modern logo design. Senior Vice President, Jenson Thiemer gives a reason that “BMW is turning into a relationship brand, so the transparent logo signifies the openness and clarity.”
(Image credit: creativebloq.com – Daniel Piper)
BMW logo design has subjected to many changes. The most notable difference is the removal of the black ring around the circle. The myth among the public that “BMW logo design is a propeller.” BMW launched an article last summer, clearing the common misconception that the logo represents a propeller. It is an entirely wrong misconception.
